WHISKY CLAN | REACTIVE RESEARCH PRESS PACK | 5 NOVEMBER 2026
Diageo fiscal 2027 Q1, quarter ended 30 September 2026.
Data release: Diageo, 5 November 2026.
Source: https://www.diageo.com/en/news-and-media/press-releases/2026/diageo-issues-fiscal-27-q1-trading-statement
Prior-year baseline: https://www.diageo.com/en/news-and-media/press-releases/2026/fiscal-27-q1-aide-memoire
Whisky Clan original calculation: 4931-4875 = US$56 million; 100*(4931/4875-1)=1.1487179487%.
Reported net sales are all beverage categories, NOT whisky alone.
Including EABL organic sales +1.4%; excluding EABL +0.6%, difference 0.8 percentage points because reporting perimeters differ.
Whisky category grew according to Diageo but no category-wide percentage is established in release.
Do not equate organic growth with reported US dollar change. The data are unaudited.
Charts available on article page and full resolution on request. Editorial reuse of Whisky Clan charts allowed with attribution.
PR contact: filip@whisky-clan.com.